In the fast-moving world of digital marketing, not many experts have carved out a niche quite like Randy Rohde. Leading the charge as founder of The News Guy and 38 Digital Market, Rohde has built a reputation as a nationally recognized PR expert who empowers brands establish credibility, climb to the top of search results, and secure coverage on 900+ media outlets.
A Journey From Retail to Digital PR
Rohde's professional check here journey took several unexpected turns. After earning a business education from institutions including Michigan Ross, he launched his professional life in retail operations — overseeing large-scale retail operations, supervising multi-unit teams, and eventually directing operations for two national retail companies.
The itch to create something from scratch never went away. With a team of partners, he launched a national service provider, exited successfully, started another, then relocated to Cleveland, Ohio, where he grew a business across five states — and sold that one too. In the midst of all this that he became captivated by digital marketing.
The News Guy: Strategic PR Distribution
Now, Rohde runs 38 Digital Market, a digital marketing agency operating out of Chagrin Falls, Ohio. Under the banner of "The News Guy," he delivers a robust lineup of services engineered to drive real results for businesses.
His flagship service is press release distribution, securing placements across high-authority publications like AP News, Yahoo Finance, Benzinga, and Business Insider. In addition to PR distribution, Rohde also provides expert guest posts on prestigious platforms, SEO and local SEO optimization, white-hat link building campaigns, and PPC management.
The AI Search Visibility Edge
What truly sets Rohde apart is his focus on AI search visibility. He positions press releases as a form of influence over AI systems — allowing companies to control what AI platforms such as Google AI Overviews, ChatGPT, and Perplexity report about a given brand. This cutting-edge approach offers brands a significant advantage in today's shifting digital landscape.
More Than Marketing: A Multi-Talented Professional
Rohde's reach goes well beyond his agency's walls. He runs two podcasts — "Hot Off The Press," a daily show dedicated to press releases, SEO, and digital PR boasting 400-plus episodes, and "Running the Bases with Small Businesses," an interview series spotlighting entrepreneurs and small business owners.
On the speaking circuit, Rohde has shared his expertise at notable gatherings around the world, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's lent his expertise to several well-known shows such as The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
Adding yet another dimension, Rohde carries IMDB credits as a producer, actor, and director — demonstrating his ability to tell compelling stories both behind the camera and in the boardroom.
Why Businesses Trust Randy Rohde
As Rohde himself puts it: "Visibility without credibility is a missed opportunity." For brands that want to build authority, improve their visibility online, and lead in the age of AI, Randy Rohde and The News Guy provide a strategic advantage.